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By Jonathan Lewis | 24th Apr 2023
Online betting is a dynamic industry that keeps evolving to meet the audience’s demands. And in such a buyers’ market, you can expect bookies to be on their toes, eager to please their market share. One minute, they offer discounts to new players; the next, they have loyalty programs for high rollers. So, what recent trends will you see in bookies like https://globusbet.com/unibet/ in 2023? More importantly, why have these trends gained traction, and how will they impact betting experiences? Let’s find out:
2023 Online Betting Trends
Keeping up with trends is a great way to capitalize on new market opportunities. Take the example of when most betting sites offered new players free cash. Those who jumped on the chance made money without risking their capital. And while such opportunities still exist, they are now few and far between. It is proof that the first investors usually reap the most.
So, what glaring opportunities await you in 2023?
1. Cryptocurrency Gambling
When cryptocurrencies first hit the market, they faced a lot of skepticism as people did not understand how they worked. But tell that to the Bitcoin millionaires who reaped big from their investments. Seeing how profitable they could be, most people started investing in them, hoping to profit from value increments. But besides investments, these currencies proved valuable in transactions, as they boasted the following perks:
- Anonymity: People could send and receive money without unveiling their identities. And in betting, this is an excellent perk as it allows players to load cash into their accounts without their banks following up on such transactions.
- Security: The nature of blockchain technology makes transactions immutable, thus keeping players safe from getting hacked. Most other payment methods have loopholes that cybercriminals exploit.
- Speed: Players love knowing they can load cash into their accounts and start playing immediately. And accessing their money should be just as fast. Guess which payment option offers such immediacy?
And to top it all off, virtual currencies feature minimal to zero fees, making them the most cost-effective option. Thus, their popularity in 2023 will not come as a surprise.
2. Esports Betting
People would wager on traditional sports like football and basketball when sports betting started. At the time, video game competitions were not as widespread as today. Then gaming took another approach, allowing people to compete internationally for the ultimate crown. Soon, people could predict who would win the video games, and this excitement caught the attention of bookies, tournament organizers, and fans.
And in 2023, the prize pot keeps getting bigger. Do you know what else keeps getting better? – The odds offered on esports. Fans can now wager for or against teams and players. And with the growing betting markets, games are now available around the clock. As a result, even people who would not bet on traditional sports have now found a niche that caters to their interests. And traditional sports punters have cast their net into this widening pool to make even higher profits.
3. Social Betting
You have likely encountered betting exchanges where people place differing wagers, and the winner takes it all. It’s a take on the traditional bets when friends challenged each other on outcomes. But unlike those cases where putting money in escrow and holding each other accountable was challenging, betting exchanges take care of the nitty-gritty.
Social betting is much like this concept, only that it centers on the social aspect. It comes about in many forms. One common approach is where someone posts a prediction and their preferred wager and challenges others to post their differing bets. For example, person A may claim that team 1 will win and wager $100 on the game. Then person B can come along and claim that team 2 will win and put down $100 on the game. The bets can feature many people such that those with the correct prediction share the winning pool. The perks of social betting revolve around the community it creates.
Will mobile betting continue? Of course! All the trends above will be possible due to the growth of mobile betting, which will still center on web browsers and intuitive apps.